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Unit Economics

Data-driven breakdowns of why businesses and policies succeed or fail — following margins, cost structures, incentives, and risk allocation instead of narratives.

Unit Economics

Amazon Didn’t Kill Fresh — The Math Did

Jun 8, 2026

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3 min read

Amazon Didn’t Kill Fresh — The Math Did

The cashier-less grocery dream collapsed under 2% margins, rising shrink, and brutal unit economics. This wasn’t innovation failing — it was incentives winning.

Samuel Rogers
Samuel Rogers
Blunt Policy

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